X FACTOR AND FRIENDS: TALENT SHOW PER TALENT SCOUT?
Backstage di Amici and X Factor: here's who the record that govern the two enemies talent show
This service reveals "secrets" of the major disk operating the two popular reality di Rai 2 and Channel 5, Sony BMG and Warner: tells their strategies and describes the profiles of the record that move behind the scenes of X Factor and Friends.
I made the inquiry with the invaluable help of Alessandra Carnevali, our expert music circuit holds Blogosfere Festival on , of which you can read the comments within the.
(9Colonne) - Rome, 17 March (cite the source)
The talent show will save the ship of music from attacks of pirates online?
The record is on two reality television now clash in prime time ,Friends e X FACTOR , to revive the sale of so affected by the illegal distribution on the Web.
E ,so far, win the challenge.
Li lends support to the commercial success of the former committed Giusy Ferreri and the hairdresser MARCO CARTA, players from the last edition of the art academies of Rai2 and Channel 5.
But who are the puppeteers of business, or managers of the majors who decide the destiny of professional candidates?
Here are their profiles and their respective strategies to monetize the music format of the small screen.
The general public already knowsà some of the real "masters of steam".
As the sympathetic producer Mara Maionchi, grandmother ideal of all teenagers say that the bad language. Since the end of the years'60 has worked in the service of big record companies: has collaborated with Mogol, Lucio Battisti ,has launched many VIPs ,including Gianna Nannini, Umberto Tozzi, Eduardo de Crescenzo and Tiziano Ferro. Today, operates independently, offering its services to the market.
TV also appears in the court of the casting of X Factor ,Stefano Senardi, president of independent label NunFlower with Polygram in the past and CGD.
or, The più on top of all, ex dee jay and talent scout Richi Zerbi, president Sony Bmg Italy . This is evident in the programs of Simona Ventura and Maria De Filippi, but also in goliardic hosted a never say ... with the Band's Gialappa. With the same comments from the comic trio of Radio microphones2 RAI Festival di Sanremo, and fun to anticipate the names of the winners of the exhibition pi songù famous.
E 'him the tip of the emerging national TV, becauseé directs the Italian branch of più important major world. His record in alternate years by the Warner The compilation contains songs interpreted by the children of Friends.
In the last edition has oven with Maria De Filippi disc collective unpublished "Scialla", on top of the charts since last January.
Although links with the reality of Biscione, LA Sony BMG è patron sponsor of the X Factor. In this race put the contract up for grabs for the winner. The products of the program Mediaset are managed mainly by Warner .
Alessandra Carnevali, musician in qualità the author has worked with Mario Lavezzi and participated in the Festival di Sanremo, and first blogger to be credited to the Sala Stampa della rassegna ligurian, explains to 9 Columns balances productive backstage.
"In alternate years, both have the option to put under contract for individual singers Friends. X FACTOR è managed by the record company Sony, much power but I think it has the production of the program that è Magnolia."
Sony BMG e Warner are two of the four giants who share the global market (the others are EMI and Universal). The first è a joint venture between the German group BMG (Bertelsmann Music Group) and Japanese multinational Sony Music Entertainment, intercontintale created an empire in 2004. Warner è American and instead operates in all sectors of the media and Performances. In 1990 Time has also acquired, the first publishing group in the U.S..
da un po 'di tempo, both rely on talent show to overcome the crisis caused by new patterns of consumption imposed by the diffusion of intangible music. The formula of the competition for interpreters tested simultaneously on TV and on the internet seems to pay off. The review system offers good guarantees perché brings together the popular vote with the opinion of competent experts. The evaluation, Besides, develops within a long path that offers many possibilitiesà of cross-checks. The heads of the majors can capture the moods of "sovereign people", defines it as the X factor of juror Morgan, and vocal coach for singers can coordinate their efforts with the indications expressed by the tele-voting and the virtual web.
Confirmation Alessandra Carnevali: "Have seen that works: take a brood of chicks, often già stick to the same major involved in the program, if not alreadyà pre-contrattualizzati, Artists or deemed valid for thatò have not yet had the opportunity to make the leap in qualityà and bring them into the X factor. For natural selection will emergeà one. O ,maybe, at most a couple. The problem will thenà IL "project", namely the construction of a specific artistic world, not only image in which to place the singer. And not always the winner è then the one with the mostù strong or credible".
This mechanism selectively tunes with prudent policy adopted in recent years by major.
"Record companies -continues Carnevali- in time of global crisis can not and do not want to più risk and invest in long-term projects. Once you put it under contract to a young artist and gave him the means and the time (years and sometimes moreù an album of running) to affirm their Personalityà. E 'cosi' who were born the great singers and songwriters of the years'60 and'70. Then all è become moreù frenetic and the artist had to do now "numbers" important. Otherwise, next next. In recent years this è Più frequently than ever. The majors are coming to the window and when the singer è Giveà aged, and perhaps much of the risk of fatigue and whether 'è bear a label or independent artist himself".
For the viewer, a 'Friends of the charm and ,sopratutto, X Factor is dependent on their abilityà to transform all "producers": a sort of FantaMusica, modeled after the game Fantacalcio that enables web users to become coaches of football teams imaginary.
"In part è Così - says Carnevali- especially for those who make music or information è sector. The viewer at home think that it follows più the personal taste and affections to this or that singer. Perché resembles the, him sympathetic or have a personal history that commuove. E 'un pò as for the telenovelas, or soap. The characters, Thanks to TV, come daily to the homes of people and almost become family members. We talk about food, bar, at work and at the end is lost sight of the distinctive artistic aspect and the human prevails."
An essential role è played from the web, interactive channel that involves the audience and makes the protagonist of the show. The same Carnevali the check every day as owner of a music blog, Blogosphere Festival Circuit, Più followed on line:
"From my point of view - explains- can glimpse the potentialà success of this or that singer thanks to readers of the blog and their comments. In a 'time like this where the web is becoming an' indispensable source of information and the download is taking the place of sale of the cd, the work of bloggers, especially those dealing with television and music, è essential for the growth of popularityà first and then the sales of any emerging artist."
Friends and X Factor, therefore represent the più viable compromise between TV and Major, the best summary of the record business and TV show interfaced with the Web. A machine-listening stage ACCHIAPPA for the small screen that records the slump in advertising revenue and a prescription anti-crisis for the industry of the so-epic proportions of Internet users download illegal.
Also this sfornerà nuove "chickens from the eggs of gold?".
"Per X Factor- ventures expert blogger- I am tempted to say Juri for the reasons that led Marco Carta a win first and then me Sanremo, that is a great emotional involvement by a wide audience without distinction età or sex. O i Bastard Sons of Dioniso, Perché like the girls. If well-equipped with good songs could have very good prospects, the great voice of Noemi. I have a big question mark on that though Matthew does not shine for originalità Has the voice più ages of all competitors and download the tracks in the first compilation of XF output last week è in first place with its cover in the Italian Should have known better Jim Diamond. For others I do not know. I think that everything is alreadyà seen and heard".
There remain doubts about the limits of this new form of talent scouting television linked to too many variables: to volubilità and the public to possible errors in the opinion of experts who could break the bud artists più originali. The selection ,Besides, not estimate the capacityà author of the candidates, in addition to those performers.
Some examples? MARCO CARTA, winner in San Remo 2009, last year was opposed to me by his own singing teacher, Grazia Di Michele, that forecast a future anonymous. The winner of X factor 2008, gli Aram Quartet, have given way to defeat Giusy Ferreri, which leads in the sales rankings.
A number of inconsistencies, summarized in a provocation: absurd if the judges had had to evaluate Jovanotti, ingenious and innovative ecumenical Italian musical language that fully deserves its role as the star, but also an artist with vocalità not sublime, encouraged him to go ahead? Professionals swear by no.
And 'This is the paradox of the format "talent show": and not è a defect just!
SOURCE: Blogosfere
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